Coach Dreams launched in March 2020. Coach Dreams awakens the spirit of adventure and freedom. A beautiful fragrance that takes you on a journey evoking optimism, happiness and memories in the making.
From years of dreaming of owning a tortoise to visions of you and your BFF headlining Glastonbury, not matter how big or small, you can make you dreams a reality with Coach Dreams.
We tasked a group of Influencers to bring to life their wildest, unfulfilled dreams in a creative way on Instagram via a combination of Video, Carousels and Stories.
The campaign delivered 3.2 million impressions, with an engagement rate of 3.2%. Overachieving on all of our key benchmarks.