Coach Floral – Press Event


Coach Floral is inspired by the signature Tea Roses that appear on the brand’s leather bags and accessories.  The feminine scent opens with a splash of Citrus Coeur and a touch of effervescent Pink Peppercorn with radiant Pineapple Sorbet. The heart reveals a bouquet of fragrant flowers—Rose Tea, Jasmine Sambac and Gardenia—before an enveloping dry-down to elegant Creamy Wood, Patchouli Essence and Musky notes.  The Coach Floral campaign features actress Chloë Grace Moretz in a field of wildflowers on a warm summer day.

UK Press Activity

Top Beauty Directors across print and online were invited into the Coach Flagship store on Regent Street in London, to discover the new fragrance in time for Spring/Summer issues.  Results included product placement in key titles to drive awareness and buzz around the latest launch to the Coach Fragrance range.


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