As white as the radiant wedding dress of the Big Day. White as a sumptuous evening gown. White as the pristine outfits of summer.
An iconic color in Elie Saab’s palette, made sublime by the Couturier’s know-how, white has a scent: Le Parfum In White. To make these moments In White even more memorable, ELIE SAAB reinvents his signature Orange Blossom and Patchouli accord in an thoroughly modern floral chypre. Slightly fruity. Not quite as innocent as it looks. Deliciously addictive.
UK Press Activity
To drive awareness and buzz, the PR team took two Brides’ to be; the Beauty Director of Grazia and beauty influencer Felicia Evalina to the ELIE SAAB boutique to be immersed into the brands bridal universe, as well as have the opportunity to try on couture bridal pieces. The new fragrance – Le Parfum In White – was positioned as the perfect bridal scent at the event.