Elizabeth and James Nirvana – Press Launch


Elizabeth and James’ ready-to-wear and accessories give women the opportunity to define their own style; a concept that resonates with customers today and has established the foundation for a successful beauty brand. Ashley and Mary-Kate developed the brand’s signature fragrances to embody the same sense of individuality.

The cult-favourite Elizabeth and James Nirvana fragrance collection represents the ultimate state of happiness; a personal memory or experience that you can’t define in words.


UK Press Launch

To celebrate the launch of the six piece collection, KGA hosted an intimate press breakfast event for top print and digital media at Spring Restaurant in London for guests to explore and experience the full fragrance collection. The restaurant was transformed into a Nirvana oasis and a presentation was delivered during the event highlighting the scents and collection of ancillaries.



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