The Fragrance Foundation Awards 2016

Alaia wins twice at the 24th Fifi Awards

Known as the ‘Oscars’ of the fragrance industry, the 24th annual Fifi awards were as glamorous as ever as they revealed their 20 winners.  Held in London, the 2016 awards ceremony were attended by nearly 600 industry professionals and celebrities.

Competition is tough for these coveted prizes, but Alaïa managed to beat off its competitors and win not one, but two awards.  The first fragrance from Mr Azzedine Alaïa won Best New Female Design & Packaging and the Best New Female Print Campaign.  Featuring Alaïa’s signature laser cut design, it comes as no surprise that the industry experts recognised the stunning design and packaging of this fragrance.

These wins add to the list of impressive awards this fragrance has won since its launch in 2015.


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