Jimmy Choo L’EAU is an expression of the dynamic, alluring and adventurous Jimmy Choo woman for Summer 2017. The fragrance is a sensual evocation of the Jimmy Choo woman with pure and subtle notes heightened by hibiscus flower. The contrasting notes are an expression of modern femininity, writing a new chapter in the history of Jimmy Choo Parfums and placing L’EAU amongst the most coveted of Jimmy Choo accessories.
A Floral Fruity Musky Fragrance
Composed by perfumer Juliette Karagueuzoglou, Jimmy Choo L’EAU evokes a radiant femininity as the fragrance combines a symphony of floral, fresh and musky notes. Top notes of hibiscus flower and bergamot blend with sweet nectarine and floral peony at the heart of the scent. The fruity and floral notes are grounded by the fragrances base notes of heady cedarwood and musk; embodying the sensual yet sweet contrasts at the heart of the Jimmy Choo woman.
“Jimmy Choo l’Eau captures the scent of a delicious thirst-quenching hibiscus flower blended with barks, fruits and vibrant woods, to create a radiant feminine sensuality.” Juliette Karagueuzoglou, Perfumer.
The Advertising Campaign
The campaign reflects the philosophy behind the fragrance. Free spirited Australian model Catherine McNeil represents the soft and fresh vision of the Jimmy Choo L’EAU woman. Shot in New York City, the luminous visuals illustrate McNeil’s natural and effortless beauty. Sunlight permeates the shots reflecting the way light plays on the fragrance bottle itself.
UK Press Launch
On 8th November we hosted an intimate breakfast at Spring restaurant for top UK beauty directors and editors from key print titles to discover the new fragrance from Jimmy Choo. The fragrance was well received and said to be an exciting new launch for the start of 2017.