Perfumer Anne Flipo, who created the Eau de Parfum Mademoiselle Rochas, wanted to reflect the playfulness and impertinence of today’s young Parisian woman. Drawing her inspiration from the exceptional materials emblematic of Maison Rochas, Anne Flipo has delicately composed, note by note, a seductive fragrance. Created for an energetic and liberated woman, in love with life and beauty.
UK Press Activity
To celebrate the launch of Mademoiselle Rochas Couture in the UK, we organised a media tour of ‘La Pâtisserie Rochas’ which visited various media houses and the retailer’s head offices offering a selection of Parisian beverages and bites.
The KGA PR team were present at the interactive stations to greet press and present the brand heritage and new fragrance. Beauty Press were gifted the fragrance, press information in a Rochas gift bag and a bespoke Rochas reusable coffee cup.