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Montblanc Legend Night – Press Dinner

Summary

The legend continues…This new story features the same man, in a more intimate setting. Montblanc Legend Night paints a top-flight olfactory picture with remarkable contrasts of light and shadow. Designed by the talented duo Antoine Maisondieu and Olivier Pescheux who set out to reveal “the charisma of the wearer”, this juice is a magnetic woody fragrance, ultra-masculine yet free from aggression. Mysterious. And reassuring. The Eau de Parfum brings out the elegance and aura of the Legend Night man

Coach Floral is inspired by the signature Tea Roses that appear on the brand’s leather bags and accessories.  The feminine scent opens with a splash of Citrus Coeur and a touch of effervescent Pink Peppercorn with radiant Pineapple Sorbet. The heart reveals a bouquet of fragrant flowers—Rose Tea, Jasmine Sambac and Gardenia—before an enveloping dry-down to elegant Creamy Wood, Patchouli Essence and Musky notes.  The Coach Floral campaign features actress Chloë Grace Moretz in a field of wildflowers on a warm summer day.

UK Press Activity

VIP dinner held at The Ivy Grill in Covent Garden, London with top grooming editors and influencers plus face of the campaign Simon Clark in attendance.  Interviews were held pre-dinner and a Legend Night inspired menu was served to all guests in a woody yet masculine setting to emulate the fragrance.

KGA

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