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Abercrombie & Fitch is an American retail brand that focuses on upscale casual wear. It is well known and loved by people of all ages. The brand started in New York and has over 300 locations in the USA, and now has stores all around the world. Having for years used high-grade materials in the construction of its merchandise, and pricing it at “near-luxury” levels, A&F introduced the trademark Casual Luxury.

Abercrombie & Fitch is pleased to share its new fragrance ‘First Instinct’.
Inspired by that first moment of attraction, when two people’s worlds collide and a spark is ignited, ‘First Instinct’ is the interpretation of that exciting first glance and the initial connection felt. That very moment can’t be defined in words, nor can it be anticipated.

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