Provocative whilst leaving something to the imagination. Agent Provocateur celebrates and empowers women. A British lingerie brand founded in 1994 by Vivienne Westwood’s son Joseph Korre and his wife Serena Rees. The intention of the brand has always been to create beautifully made lingerie that is provocative with a playful British sense of humour. From the opening of its first store in Soho London, Agent Provocateur has been synonymous with seduction, pleasure and the provocation of the senses.
The creation of their first signature Agent Provocateur scent in 2001 instantly established the brand as a major player in the fragrance world. Sensual, timeless and alluring, Agent Provocateur is an exotic floral chypre acknowledged as a modern classic.