Founded in Milan, Italy in 1968 by Gerolamo “Gimmo” Etro, a world traveller educated in economics, the company started manufacturing high quality textiles to supply fashion designers in Europe with daring, innovative materials. Gimmos’ four children, Veronica, Kean, Jacapo and Ipolitto, are still the driving force behind all creations. The Paisley print became the signature of the brand in 1984, transforming handbags and suitcases into the ultimate style statement.
In 1989 Kean Etro created the fragrance collection which is housed in the Via Verri boutique. The range, which started with a collection of essences, was a traditional concept with a modern twist.