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The world is beautiful…  Kenzo’s favourite motto has echoed through its creations for 20 years. A positive statement.  A kind of crazy dream also that the brand pursues with a poetic and offbeat outlook on the world.

In 1970, Kenzo Takada shook up the world of fashion with fluid, ample, colourful silhouettes full of prints; his models laughed and had fun on the catwalks.  A first.  In 2000, Kenzo once again broke traditional conformity, with the launch of a game changing fragrance.  Unveiling a flower within a city, strong and yet fragile, singular.  The poppy is scentless.  KENZO invented its fragrance.  A powdery floral with an inimitable signature.  FLOWERBYKENZO.

Since 2011, the Kenzo brand has been under the creative direction of Carol & Humberto. Today, they are both captivated by the spirit of KENZO, which they consider to be a lifestyle in itself.  The Parisian brand is instantly infused with the creative wealth of this duo, which aims to regenerate its spirit and energy.

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