The world is beautiful… Kenzo’s favourite motto has echoed through its creations for 20 years. A positive statement. A kind of crazy dream also that the brand pursues with a poetic and offbeat outlook on the world.
In 1970, Kenzo Takada shook up the world of fashion with fluid, ample, colourful silhouettes full of prints; his models laughed and had fun on the catwalks. A first. In 2000, Kenzo once again broke traditional conformity, with the launch of a game changing fragrance. Unveiling a flower within a city, strong and yet fragile, singular. The poppy is scentless. KENZO invented its fragrance. A powdery floral with an inimitable signature. FLOWERBYKENZO.
Since 2011, the Kenzo brand has been under the creative direction of Carol & Humberto. Today, they are both captivated by the spirit of KENZO, which they consider to be a lifestyle in itself. The Parisian brand is instantly infused with the creative wealth of this duo, which aims to regenerate its spirit and energy.