Serge Lutens was born in France in 1942, and forged a career as an Artistic Director for Christian Dior and Shiseido before opening Les Salons du Palais Royal in 1992: a unique showcase for his fragrances. In 2000, he created his own brand and he now lives and works in Morocco, which is a constant source of inspiration for him. Serge Lutens’ perfumes are pure, rich, intoxicating. They are shared fragrances, feminine and masculine, and the fragrance takes on the character of the person who wears it. These fragrances are rare, elegant, sparkling and should be worn like a piece of jewellery. Their names are poetic: they tell a story.