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Zadig & Voltaire Launch

Summary

Zadig & Voltaire: a Paris-born and quintessentially French fashion house, whose name is a reference to the nickname of founder Thierry Gillier, ferryman of the Voltairian mindset.

“I can’t imagine life without fragrance. I like when it leaves behind a trail, asserts a personality. It’s alchemy between you and someone else.” – Thierry Gillier, founder.

From fashion to fragrance…this new pair of fragrances from Zadig & Voltaire draws from the brand’s values to create the unexpected, a meeting of two timeless scents The HIM and THIS IS HER!

This is HER! A woody, heady floral fragrance created by Sidonie Lancesseur and Michel Almairac (Robertet)

“A powerful signature trail. The idea was to use precious materials to recreate a very jaunty universe.” Sidonie Lancesseur (Robertet)

This is HIM! A woody oriental fragrance by Nathalie Lorson and Aurélien Guichard (Firmenich)

“When developing the fragrance, we wanted to really reflect the duality between white and black, between vibration and addiction.” Aurélien Guichard (Firmenich)

 

Press Launch

In September we headed to East London to host a cool press launch with a rocky edge.

Guests delved into the world of Zadig & Voltaire, and discovered the new fragrances as they drank cocktails, had spray on tattoos and danced to a DJ.

There was a strong attendance of around 80 guests, which was a great mix of beauty and grooming press, bloggers and celebrities.

 

KGA

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